On October 8, 2025, the Import Tools Conference 2025 in Osaka was held at MyDome Osaka, hosted by Kiichi Tools Co., Ltd., a pioneer in imported tool distribution in Japan.
Five of the world’s most respected brands—KNIPEX, PB SWISS TOOLS, Wera, STAHLWILLE, and SIGNET—gathered for one day of direct dialogue between manufacturers and tool users.
- The Atmosphere: When Specs Meet “Feel”
- Opening Remarks: Delivering the Philosophy of Tools
- STAHLWILLE: Precision as Culture
- KNIPEX: Elevating the “Pre-Purchase” Experience
- PB SWISS TOOLS: The Future-Minded Swiss Grip
- Wera: Playing with Tools, Winning Fans
- SIGNET: Rebuilding the Brand
- The Exhibition Floor: Energy and Experience
- Smart Event Design: Why It Worked
- The Three Layers of Choosing a Tool
- Conclusion: Tools as Partners—and as Culture
The Atmosphere: When Specs Meet “Feel”
Stepping into the exhibition hall, one could sense a unique sound—not of machines or applause, but of tools fitting perfectly in the hand.
In an era where everything can be bought online, this event reminded us of the irreplaceable value of touch, conversation, and direct experience.
The layout encouraged relaxed comparison: time to handle the tools first, and time for ordering later. Visitors calmly explored, their enthusiasm never fading throughout the day.
Every grip, click, and finish was a conversation between engineer and craftsman—moments where numbers turned into sensation.
Opening Remarks: Delivering the Philosophy of Tools
The event opened with words from Takeshi Ishikawa, President of Kiichi Tools:
“The true value of a tool lies in the instant sense of satisfaction when it’s held.”
His message captured the spirit of the day.
Kiichi Tools continues to host this conference to preserve a space where makers and users can meet directly—from professional mechanics to DIY fans, retailers, and influencers.
STAHLWILLE: Precision as Culture
The first presentation came from Germany’s STAHLWILLE, represented by Udo Hehemann.
The brand showcased its commitment to torque precision and repeatability, built not as a feature, but as a culture.
Every “click” of a mechanical wrench carries years of craftsmanship—meticulous calibration, strict process control, and designs that minimize human error.
“Accuracy is never an accident—it’s a cultural inheritance.”
STAHLWILLE’s ±2–4% precision standards have earned trust across aerospace and automotive industries worldwide.
KNIPEX: Elevating the “Pre-Purchase” Experience
Next came KNIPEX, the king of pliers, represented by Dirk Pahl.
His talk focused on improving product quality in the e-commerce era.
From product detail pages and images to FAQs, every element of an online listing must reflect the true quality of the tool.
KNIPEX’s culture of continuous monitoring and correction ensures that accuracy and passion translate digitally.
In short, the user experience begins before the first grip.
Their Kiichi Tools–exclusive black edition pliers wrench drew particular attention at the exhibition booth.
PB SWISS TOOLS: The Future-Minded Swiss Grip
Representing Switzerland, Marco Baumann of PB SWISS TOOLS introduced the new EVO series, built on the theme of eco-conscious design and human ergonomics.
The new “EVO Grip” uses recycled materials while maintaining the brand’s signature “hand-hugging” feel and durability.
Each tool bears a traceable laser code—proof of a design meant to be used for decades, not years.
“EVO represents harmony between Swiss craftsmanship and nature.”
The vivid red EVO drivers shone under the lights, and many visitors commented on their perfect balance.
Wera: Playing with Tools, Winning Fans
Then the mood shifted as Wera took the stage.
Sebastian Schwarzer spoke about redefining how a tool brand communicates and innovates.
True to its slogan “Be a Tool Rebel,” Wera blends function and emotion—creating tools that are fun to use.
The brand continually questions conventions, focusing on both usability and joy.
Their investment in stable supply chains ensures that fans receive tools exactly when they need them.
The Shadow Black Driver Set drew crowds, phones in hand, eager to capture the stylish design.
“Wera doesn’t just create functional beauty—it creates emotional beauty.”
SIGNET: Rebuilding the Brand
The final presentation came from Canada’s SIGNET.
Kiichi Tools Executive Director Mr. Kato unveiled a redesigned official website and a new brand strategy.
Under the renewed vision of “Reliable quality at a reachable price,” SIGNET aims to expand its fan base as a balanced brand between pro and DIY segments.
The Exhibition Floor: Energy and Experience
By mid-afternoon, visitors freely explored each booth.
Hands-on demonstrations, limited-edition tool sales, and calibration services filled the floor.
- PB EVO Drivers
- KNIPEX Black Pliers Wrench
- Wera Christmas Limited Set
- STAHLWILLE Tool Cabinets
- SIGNET Torque Wrenches
A free torque calibration service (TMS base) let attendees experience what “precision as culture” truly means.
Smart Event Design: Why It Worked
- Time for Experience – Visitors could handle, ask, and re-test tools without rush.
- Separated Order Time – Clear distinction between exploration and purchasing.
- Short-Distance Dialogue – One-minute chats with brand reps resolved doubts instantly.
These design choices turned attendance into understanding.
The Three Layers of Choosing a Tool
This conference showed that every great tool carries three intertwined values:
- Specs – numbers, standards, guarantees
- Feel – grip, click, balance
- Philosophy – sustainability, repeatability, information integrity
Online we compare specs; in person we confirm the feel and the mindset behind them.
Miss any one layer, and the quality of work itself can waver.
Conclusion: Tools as Partners—and as Culture
Whether it’s the pursuit of precision, sustainability, emotion, or accessibility, each brand shared one belief:
Tools are not just instruments—they are partners in craftsmanship, expressions of human culture.
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